San Antonio Spurs partner with USAA to celebrate Month of Military the Child

SAN ANTONIO, TX - JANUARY 17: DeMar DeRozan #10 of the San Antonio Spurs and Dejounte Murray #5 push the ball down court against the Atlanta Hawks during second half action at AT&T Center on January 17, 2020 in San Antonio, Texas. Atlanta Hawks defeated the San Antonio Spurs 121-120. NOTE TO USER: User expressly acknowledges and agrees that ,by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Ronald Cortes/Getty Images)
SAN ANTONIO, TX - JANUARY 17: DeMar DeRozan #10 of the San Antonio Spurs and Dejounte Murray #5 push the ball down court against the Atlanta Hawks during second half action at AT&T Center on January 17, 2020 in San Antonio, Texas. Atlanta Hawks defeated the San Antonio Spurs 121-120. NOTE TO USER: User expressly acknowledges and agrees that ,by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Ronald Cortes/Getty Images)
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The bond between the San Antonio Spurs and it’s military community shines in April as the team partners with USAA to celebrate the Month of Military Child.

Celebrating the military history of its city is part of what makes the San Antonio Spurs organization such a thoughtful staple in the community. Considering the density of military families in the region, the Spurs have made it known that the service of their home’s citizens is not only appreciated but saluted.

April is the Month of the Military Child.

Along with @USAA and SS&E Chairman Peter J. Holt, we want to recognize the children of our servicemembers! pic.twitter.com/veol1lQ1ir

— San Antonio Spurs (@spurs) April 17, 2020

Keldon Johnson is joining @USAA in recognizing children of our service members on Go Purple Day!

Show us how you’re supporting by posting a photo of you wearing purple and use the hashtags #PurpleUp & #HonorThroughAction and tag @USAA. pic.twitter.com/N6nIuDIRPW

— San Antonio Spurs (@spurs) April 17, 2020

April is the Month of the Military Child, join us in honoring all military kids worldwide! #PurpleUp #HonorThroughAction .@USAA pic.twitter.com/IlxWRYzaFA

— The Coyote (@SpursCoyote) April 17, 2020

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Many of these acts of generosity from the franchise have come in conjunction with the United Services Automobile Association, which is based in the Alamo City and does lots of charitable work to spread military awareness and appreciation.

Now, the two parties are joining forces once again to celebrate the Month of Military Child, which lasts through April and commemorates the sacrifices made by the children of service members across the nation. The call to action by the Spurs and their Official Military Appreciation Partner (USAA) has been spread by Spurs Sports and Entertainment Chairman Peter J. Holt, rookie wing Keldon Johnson and the Spurs Coyote himself!

They ask that fans send out social media images and videos wearing the color purple, which is the official color of the month because it signifies appreciation for all branches of the United States military. They’re also asking that you share these posts with the hashtags “#HonorThroughAction” and “#PurpleUp.”

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Even though lots of the events that would’ve been scheduled for this time have been cancelled or postponed due to the coronavirus outbreak, the Spurs and USAA are still doing everything in their power to bring light to the lives of Military Children everywhere. You can show your support with something as simple as an outfit change and a social media post!

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