San Antonio Spurs film a new set of HEB Commercials

A group of the San Antonio Spurs roster began filming this year’s set of HEB commercials, an annual tradition and fan-favorite activity.

Each year, a small group of well-known Spurs are selected to participate in these commercials. Historically headlined by San Antonio’s Big Three of Tim Duncan, Tony Parker and Manu Ginobili, this year’s HEB commercial feature some new and familiar faces.

HEB’s headliners for this season’s slate of commercials are LaMarcus Aldridge, DeMar DeRozan, Rudy Gay, Patty Mills and Pau Gasol. This is the first year without a member of the Big Three and directly corresponds with a new era in San Antonio.

The team was pictured in gray long sleeve shirts and dark sweat pants as part of one of their skits. They were also pictures in various Spurs apparel including their standard black uniforms.

Among all else, the filming is a great way to build team chemistry and allow the players to spend some time together without focusing on basketball.

Head coach Gregg Popovich’s style of coaching doesn’t stick strictly to basketball, but relates to life as a whole. A well-rounded individual helps to promote a well-rounded team, by Popovich’s standard. For his team to build camaraderie and friendship away from the hardwood will be crucial in developing their play as a unit.

This is especially important for DeRozan, whose trade to San Antonio elicited an emotional and difficult process. The friendship between DeRozan and Gay has helped to ease the transition, but a fun and welcoming locker room could help him to reach his potential in the Alamo City.

HEB, a San Antonio-based grocery store, is notorious for their unique and hilarious commercials starring the team’s finest. It’s a great way to integrate the team into the community and create a sense of unity throughout San Antonio.

Next: 2018-19 Player Previews: Rudy Gay is hungry for more

For a team in flux, filming this year’s round of HEB Commercials is a crucial step in building a cohesive unit of smart, fast and efficient ballers.