The San Antonio Spurs announced a multi-year partnership with long-time sponsor Frost Bank on Wednesday, which will place an ad on the team’s jerseys for the 2018-19 season.
Last summer the NBA agreed to a partnership deal that would allow for advertisement patches to be displayed on the left shoulder of the jersey. The San Antonio Spurs did not partake in the 2017-18 season. However, on Wednesday, they became the latest team to launch such a multi-year marketing agreement that will make Frost Bank the first jersey sponsor for the franchise.
The San Antonio Spurs and @FrostBank announce a multi-year marketing partnership to make the banking, investments and insurance company the first-ever jersey sponsor.
— San Antonio Spurs (@spurs) August 22, 2018
The Spurs and Frost Bank first joined forces in 1973 and Frost is the organization’s longest-tenured partner, which makes this partnership the logical choice for both sides.
According to the organization, the deal will also include a comprehensive community engagement platform as well as expanded in-arena and digital presences. Rick Pych of Sports Sports & Entertainment commented on the partnership:
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“It was very important for us to find a jersey patch partner that best aligned with our company culture and values, and Frost Bank is the perfect match as demonstrated in the exemplary professional and community service that they have provided to Texans for now over 150 years,” said Rick Pych, Spurs Sports & Entertainment President and CEO. “In our 45 years of partnership with Frost, we have witnessed firsthand the commitment to building long-term caring relationships with their customers as well as to the communities in which they serve.”
The team will begin the 2018-19 season donning the Silver and Black emblazoned with Frost’s iconic sunburst logo that will represent the merging of two Texas brands that embody the spirit of San Antonio. After more than 45 years working side-by-side, this new partnership will further reinforce the standards of integrity, caring and excellence both organizations were founded upon.
The new jerseys will be unveiled just before the start of the season and will be debuted on Sept. 30 when the Spurs host the Miami Heat for the first game of the preseason. Afterward, look for them when the regular season starts on Wednesday, Oct. 17, as San Antonio faces the Minnesota Timberwolves.