To explain how San Antonio Spurs fans pulled off the remarkable today you first have to understand how hungry this fanbase is for Fiesta-themed gear. After literal years of begging, we finally got the Fiesta Jersey‘s we’d been hoping for this season. And even though the novelty of the jerseys has worn off a bit, the hunger for more gear is still just as strong.
We’ve seen Dejounte Murray sporting Fiesta-themed New Balance sneakers for a while now but today the TWO WXY New Balance shoe finally went on sale to the public. I hope you had your alarm set because these things went fast.
In less than half a day New Balance sold out. I’m not kidding, Spurs nation showed up and bought every single pair. Go look at their site, you can find the gold and cobalt sneakers designed for the Oklahoma City Thunder’s Darius Bazley in almost any size you want. But there’s not a single pair left for the Fiesta-themed pair made for Murray.
San Antonio Spurs will be sporting Dejounte Murray’s shoes this season
I think we all knew that these shoes were going to be fairly popular with Spurs fans. It’s a chance to pick up a sweet pair of shoes that sport your team’s new, highly acclaimed color scheme while also showing support for your star point guard, who wouldn’t want to be a part of that? But I’m still blown away that they sold out in less than 12 hours. Evidentially, Murray feels the same way.
— Air Alamo (@AirAlamo) March 15, 2021
After seeing that the shoes sold out in hardly any time at all, Murray was quick to take to his Instagram where he posted two messages thanking Spurs fans for their support.
“The Love So Real And Thats Why I Give This Game My All, But Mainly Take Pride In Being A Good Person Off The Floor Because The Fans/Real Supporters Always Show They With Me. I LOVEEEEEE YALLLLLL!!!
I Swear It Ain’t Even About The Shoe Selling Out To Me, It’s The Real And Genuine LOVE And Support That Made My Day Because I Came From Nothing And All I Ever Needed/Wanted Was Real Love And Still Till This Day I Need/Want Real Love And You Guys Never Fail Me And I Love Yall FOREVER And Just Know We FAMILY!!!”
Dejounte wearing his heart on his sleeve and pouring out how much this gesture means to him is only going to make Spurs fans love him even more. That’s the crucial thing about this fanbase – we’ll show love to any Spur, but to really win over the hearts of this fanbase you’ve got to show love back. It’s a two-way street.
Manu understood it, Timmy understood it, Patty gets it, and so does Dejounte. It’s why this fanbase rides so hard for these guys. Cause we know how much they love and appreciation means to them, and how much they care about the community they play for as well.
The formula for success is pretty clear now. Build a shoe brand around a Spurs player, make Fiesta-themed gear, sell out in hours. Repeat, repeat, repeat. As long as you’re making good Fiesta gear I guarantee you Spurs fans will come out in droves to pick it up.