With the regular season officially over and the Spurs on the verge of their first playoff appearance in seven years, Keldon Johnson spoke to the fans in a different forum. He vied to get personal in an open letter via The Players' Tribune, where he admitted to struggling with what he perceived as a demotion to the bench in December 2023.
"I was like 24 years old. If I said that I fully bought into this role from the jump, I’d be lying. I had averaged 22 points in the NBA. I’d won a gold medal with Team USA at the Olympics. So I just didn’t understand." - Keldon Johnson
Johnson said that before the Dallas game, Coach Pop told him the team needed him to come off the bench. He agreed to it but wasn't thrilled about the decision. What followed was the worst stretch of KJ's career. He wasn't himself to end the 2023-24 campaign, and he didn't look much better to start the next one. It wasn't until January 2025 when he truly began to turn his play back around.
Johnson's story is a reminder of the human side of sports
Sometimes, we forget just how rare it is for a talented young player to sacrifice a starting role because of our experience with Manu Ginobili. These guys work their entire lives to reach the NBA, and when they dreamt of making it to the big leagues, they probably didn't envision themselves coming off the bench.
Kudos to Johnson for being vulnerable enough to admit it. Fans knew that something was wrong, but because of the brave face he always put on, it was hard to pinpoint if his struggles were more about having to adjust his game in a new role or if there were more mental and emotional aspects at play.
I don't say that in a bad way. I'm aware that calling someone emotional, especially a professional athlete, has a negative connotation to it. But that's because we've become too accustomed to the brash personas we so often use as masks to hide who we really are. Society deemed it weak to operate any other way a long time ago, and we've struggled to break the performative shackles ever since.
Keldon Johnson's turnaround was exactly what Spurs fans wanted
Again, KJ should be applauded for being open about this. We demand a lot of our athletes. Those demands usually involve truthfulness. That's why we're always sticking microphones in their faces. Whether we get it or not varies from player to player, and when we do get vulnerability, there's usually a limit to the depth they'll go.
Keldon was a fan-favorite from the beginning. His overwhelming positivity is infectious, and he's always down to provide good vibes. Who doesn't want that around? Seeing him reinvent himself was atop the wishlist for Spurs Nation.
The difference now is we understand what it cost him to get here. The smiles never left, but the journey behind them wasn't always easy. In a league that often rewards ego, Keldon Johnson found his footing by letting go.
