A burner-account story has taken over the NBA, and one that features a minor San Antonio Spurs reference and some terrific internet responses.
It all started with a report from The Ringer that Philadelphia 76ers president Bryan Colangelo allegedly owned as many as five Twitter burner accounts, most or all of which disclosed private player information. One of the alleged accounts even said Houston Rockets head coach Mike D’Antoni is the only who can “outsmart” San Antonio Spurs coach Gregg Popovich.
Not much has developed since the story broke, as the Sixers have not enacted any discipline, yet, but did start an investigation into the situation. It may point towards Colangelo’s wife, Barbara Bottini, as the user of these burner accounts, according to USA TODAY.
When NBA situations, like these, happen, it causes Twitter to erupt in comedic captions, memes and tweets that receive thousands of retweets and likes. It even poured into press conferences.
Cleveland Cavaliers star LeBron James, who is in the midst of his annual social media blackout, threw some shade at Colangelo in a subtle, well, maybe-not-so-subtle way for NBA fans that have followed the situation:
LeBron casting shade… ? (Via @nbatv) pic.twitter.com/JZKG3oIqfU
— NBA on TNT (@NBAonTNT) June 2, 2018
There was also a Sixers fan at a San Francisco Giants game, who wore the shirt “Fire BC.” You can probably figure out who he meant.
This Phillies fan really wants to fire Bryan Colangelo huh pic.twitter.com/N2H9kOFABz
— 12up (@12upSport) June 2, 2018
When the situation first started, Sixers star Joel Embiid led the Twitter chaos with tweets that set the internet on fire, originating with:
BRUH pic.twitter.com/hv59PDxlgY
— Joel Embiid (@JoelEmbiid) May 30, 2018
Embiid followed with a comparison between former Sixers executive Sam Hinkie, the originator of “The Process,” and Colangelo, with reference to one of the burner accounts:
Joel told me that @samhinkie IS BETTER AND SMARTER THAN YOU @AlVic40117560 #BurnerAccount
— Joel Embiid (@JoelEmbiid) May 30, 2018
The tweets simmered from the star center, though, once Portland Trail Blazers guard C.J. McCollum maybe asked about his happiness in Philadelphia. An “I don’t believe the story” tweet followed.
Lmao CJ.. you just gotta trust it https://t.co/Igl0MZouzQ
— Joel Embiid (@JoelEmbiid) May 30, 2018
Fun night on Twitter lmao.. All jokes asides I don’t believe the story. That would just be insane
— Joel Embiid (@JoelEmbiid) May 30, 2018
Next: 2018 NBA Mock Draft: After the lottery
With the fate of Colangelo still in the balance, this situation is not over. Whatever the case may be, though, expect more social media flare-ups to highlight what has been one of the NBA’s oddest stories in recent memory.