San Antonio Spurs: Analyzing the Leaked New Logos

The San Antonio Spurs may get multiple new logos. What can everyone take away from the designs?

The San Antonio Spurs have gone through logo changes before, most notably shying away from the pink, orange and blue in their look from the 1990’s. They’ve stayed with the black, silver, and white for most of the past two decades.

NBA teams frequently change their look, whether it’s the logo or uniforms. It’s to update their look, sell merchandise and, in some cases, open a new era.

On June 9, Conrad Burry of SportsLogos.net uploaded the potential new look for the Spurs’ secondary logo. There’s an updated design for the primary logo, too, which may debut at the NBA Draft.

JUST IN: A trademark filing officially confirms this as the new Spurs secondary logo. Full-color version + details ? https://t.co/O9MVyB3xSN pic.twitter.com/Mui5HNnlQN

— Conrad Burry ??? (@conradburry) June 9, 2017

The secondary logo trends in the direction of organizations using basketballs in their look, as Pounding the Rock also noted:

“One of the many great things about the San Antonio Spurs is their logo, which is different from any other in sports. But the trend has caught up with them as well…”

The Detroit Pistons, Los Angeles Clippers, New Orleans Pelicans, Philadelphia 76ers, Toronto Raptors, Washington Wizards, and Utah Jazz are just some of the teams that use this as their primary or secondary logo. The Pistons were the most recent franchise to do this.

The basketball is a safe look, something that doesn’t stand out much and is the “modern” style. That won’t restrain criticism, however.

The Spurs new logo is reflective of their style of play #boring pic.twitter.com/PTjWdwEJIu

— yung gucci ethically-sourced egg (@cLegg_) June 14, 2017

I hope the @spurs arent serious abt this awful new logo. They should add a D at the bottom cuz its just SAD #nomegusta #Spurs #wedontwantit pic.twitter.com/y3qzUPjaB3

— Justin Horejsi (@JustJH0) June 14, 2017

The main logo differentiates from the look of the previous three decades, which had the widely-bent rectangle, with the words “San Antonio Spurs.” The potential new one takes out the rectangle border, while mostly keeping the classic design of the spur as the “U.” The NBA Draft hat emphasizes the “U” on its front.

It could be a completely different look for the Spurs in the 2017-18 season, meaning fans of the team will want to head to their local sporting goods stores to stay up-to-date with the latest look. That could be as soon as the NBA Draft, which takes place on Thursday, June 22.

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What do you think of the possible new look for San Antonio’s basketball team? Will you buy merchandise with these logos?